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Three things we will not bend on

These are not slogans. They are the rules we keep on the days keeping them costs us something. Each one has a page here and is followed up in the journal.

01

Honesty

No claim without evidence. If an ingredient is synthetic we write synthetic, and we say why we chose it.

  • The full ingredient list on every product
  • No therapeutic claim without a source
  • If we do not know something, we write that we do not know

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02

Handmade

Every batch is poured, cut and cured for four weeks by hand. The batches stay small so the control stays with us.

  • 40 bars a batch at most
  • Four weeks of curing, no exceptions
  • Cut and packed by hand

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03

Roots

“Nisha” means bud in Mazandarani. The madder, rosewater and turmeric come from here — and so does the arch in our mark.

  • Madder, rosewater and turmeric from Iranian suppliers
  • The arch in our mark comes from Iranian architecture
  • “Nisha” is Mazandarani for bud

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New batches, by text

One short text when a new batch is ready. Nothing more.

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